Because “family” today means every life in the home, PROUD reinforces its position as a Luxury Wellness Developer through VARUNN Chaengwattana-Ratchapruek, a luxury single-detached home development built around the concept of “Sanctuary of Well-being.” Designed to promote physical and mental well-being, the project features more than 10 rai of green spaces and communal areas, including a dedicated Pet Park. Its design is rooted in an understanding of the behaviours and needs of every member of the family—including beloved pets. The project has been recognised with the Best Luxury Wellbeing Housing Development award at the PropertyGuru Thailand Property Awards 2026. To celebrate this achievement, prospective residents can experience the project and enjoy a special limited-unit offer starting from THB 16.9 million, together with exclusive privileges worth up to THB 1 million.
Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited (PROUD), said that PROUD continues to reinforce its approach as a Luxury Wellness Developer, placing residents’ quality of life at the heart of every dimension of residential development through VARUNN Chaengwattana-Ratchapruek. The luxury single-detached home development is built around the concept of “Sanctuary of Well-being,” where well-being is integrated into everyday living—from nature, movement and relaxation to family relationships, as well as pets, who are increasingly recognised as important members of the family.
This approach reflects the changing structure of modern families and evolving consumer behaviours. According to research by Krungsri Research in 2026, the number of owned dogs and cats in Thailand increased from approximately 4.7 million in 2022 to 7.3 million in 2026, representing an average annual growth rate of 11.6%. Meanwhile, research by the College of Management, Mahidol University (CMMU), cited by Krungsri Research, found that 49% of respondents aged 24–41 wanted to raise pets as if they were their own children, reflecting the growing trend of pet humanisation, in which pets are increasingly cared for as members of the family.
“This shift in consumer behaviour means that residential development must go beyond simply adding the term ‘Pet-Friendly’ to a list of amenities. It requires a deeper understanding of how residential spaces can support the well-being of people, pets and communities, allowing them to live together in balance. VARUNN translates this thinking into its design, creating homes and communal spaces that support the well-being of every member of the family,” said Mr. Pasu.
One of the project’s key elements is VARUNN Pet Park which began with an understanding of how pets naturally use space—running, playing, exploring and engaging their senses—as well as the differences in size and physical characteristics among different types of pets. The Play Area is designed with elements that encourage running, jumping, climbing and exploration, supporting pets’ natural movement. It is also divided into Small & Large Pet Zones to accommodate pets with different sizes and play behaviours.
The landscape design also considers harmonious co-living between people and pets. This includes carefully selecting and arranging plant species with pet safety in mind, as well as creating a Layered Landscape that transitions from groundcover and shrubs to mature trees. This approach creates shade, spatial depth and a Natural Buffer between activity areas and surrounding spaces. The project also features Walking & Jogging paths connecting different areas within the development, with a total route of approximately 2 kilometres, supporting exercise and quality time together for every member of the family.
The well-being concept at VARUNN Chaengwattana-Ratchapruek extends beyond spaces designed specifically for pets, elevating the idea from a PET PARK to a holistic approach to the well-being of every member of the family. The project has been recognised with the Best Luxury Wellbeing Housing Development award at the national-level PropertyGuru Thailand Property Awards 2026, highlighting its Master Plan, which integrates nature with sustainable residential innovation.
The development offers more than 10 rai of combined green spaces and communal areas, surrounded by a Green Belt and featuring more than nine large and small natural gardens. Each garden is designed to transform with the seasons, making access to green spaces an integral part of everyday life and allowing residents to support both their physical and mental well-being whenever they need it.
In addition, the Clubhouse is currently undergoing the application process for LEED certification, with official certification expected by the fourth quarter of 2026. This reflects the project’s vision of creating homes that support a better quality of life, enhance building energy efficiency and demonstrate long-term environmental responsibility.
Beyond spaces designed around the lifestyles of both people and pets, PROUD also extends its well-being philosophy through Proud Privilege, offering residents exclusive benefits such as discounts on a range of services supporting the physical and mental well-being of every family member. These include special privileges from veterinary hospitals, as well as pet grooming and spa services for beloved pets—extending the concept of well-being from the residential environment into long-term everyday living.
Discover a new approach to residential living designed for the well-being of every life at VARUNN Chaengwattana-Ratchapruek, with a special limited-unit offer starting from THB 16.9 million, together with exclusive privileges worth up to THB 1 million*.
Visit VARUNN Chaengwattana-Ratchapruek to experience a home designed around the well-being of every member of the family.
For a project viewing appointment, please call 02 035 0999.
Website: https://www.proudrealestate.co.th/varunn/