The Royal Norwegian Embassy in Bangkok and the Thai-Norwegian Chamber of Commerce (TNCC) strengthened commercial cooperation between Norwegian exporters and Thailand’s growing food supplement industry through Norway’s participation at Vitafoods Asia 2026, held from 2–4 September at the Queen Sirikit National Convention Centre (QSNCC).
Under the theme “Bridging Norwegian and Thai Food Supplement Communities”, the programme connected Norwegian food supplement and marine ingredient specialists with Thai importers, distributors, manufacturers, healthcare professionals and other industry stakeholders, creating opportunities for trade, investment, knowledge exchange and long-term partnerships.
Thailand’s dietary supplements market was valued at approximately 91 billion Baht in 2025 and is projected to reach 189 billion Baht by 2033, representing a 9.6% Compound Annual Growth Rate (CAGR) from 2026 to 2033, highlighting the sector’s strong growth potential, according to the Grand View Research, Thailand Dietary Supplements Market (2026–2033) Size, Share & Trends Analysis Report. The market is being driven by rising health consciousness and a shift from curative to preventive healthcare, with consumers increasingly incorporating dietary supplements into their daily lifestyles.
Jostein Aksnes, Vice President of Thai-Norwegian Chamber of Commerce , said: “Norway and Thailand have complementary strengths across the food supplement value chain, from Norway’s expertise in marine resources, scientific research and responsible production to Thailand’s manufacturing, distribution and market capabilities. Building on our longstanding bilateral relationship and the Thailand–EFTA Free Trade Agreement, we see significant potential to deepen trade, investment and knowledge exchange while creating lasting business partnerships.”
This cooperation builds on 120 years of diplomatic relations between Thailand and Norway, celebrated in 2025, and the signing of the Thailand-EFTA Free Trade Agreement in the same year. Expected to enter into force on 1 January 2027, the agreement is set to create further opportunities for trade, investment and long-term business partnerships between Thailand and Norway.
Ten Norwegian exhibitors showcased innovations spanning marine omega-3, krill-based nutrition, marine iron, healthy ageing and advanced supplement formats.
Highlights included:
- Aker BioMarine presented its portfolio of sustainable marine-based health ingredients, including Superba Krill® Oil, LYSOVETA®, Revervia® and PL+™, harnessing krill and algae to support health needs such as omega-3 deficiency. Its ingredients are 100% traceable from sea to shelf, with krill sourced from an MSC-certified fishery, underscoring its commitment to sustainable marine resources.
- Arctic BioScience showcased their unique and premium product portfolio of phospholipid omega-3 products and marine proteins for B2B customers. It is based on extracts from the caviar of wild-caught North Atlantic herring. Clinically tested, patented and available in bulk oil and capsules.
- Biosan highlighted its Norwegian health and beauty portfolio, including marine collagen, ceramides and patented ingredients such as OPTIPEA, alongside its Classic Botanical, Beauty and Premium Patented collections. Founded in Norway in 1986, Biosan celebrates its 40th anniversary in 2026, drawing on four decades of expertise in natural health and holistic wellbeing.
- Concordix as the world’s first and only chewable emulsion delivery technology backed by a global patent portfolio, it offers supplement brands a way to combine advanced delivery technology, formulation flexibility and an enjoyable format consumers love.
- Epax presented EPAX Evolve 05, the world’s first commercially available very long-chain polyunsaturated fatty acid (VLC-PUFA) concentrate, alongside its NovusLipid range including EPAX Omega 3-9-11, reflecting more than 180 years of marine lipid innovation since the company began producing cod liver oil in 1838. As part of Norwegian fishery group Pelagia AS, Epax combines science-backed innovation with high-purity omega-3 production at its Ålesund facility, which is approved for the manufacture of pharmaceutical intermediates and active pharmaceutical ingredients.
- GC Rieber VivoMega showcased premium EPA- and DHA-rich concentrates from marine and plant-based oils, drawing on more than 100 years of industry experience and expertise to transform high-quality omega-3 sources into nutritional solutions. The company emphasises responsible sourcing of fish and algae and high production standards to support health and wellbeing.
- NYO3 showcased Ageless Beauty Nourishing Krill Oil, Antarctic Krill Oil Amundsen Edition and LYSOVETA Natural Source of LPC-DHA, combining Norway’s marine resources with advanced omega-3 science and a focus on healthy aging. Guided by its “From Norway, Pure Anti-Aging” philosophy, NYO3 is a premium Norwegian omega-3 brand and has ranked as a global leader in krill oil sales for three consecutive years.
- Rimfrost highlighted its innovative krill-derived omega-3 portfolio, leveraging phospholipid-bound, bioavailable EPA and DHA alongside the antioxidant astaxanthin. As a family-owned Norwegian biotech and fishing company, Rimfrost combines generations of fishing expertise with innovation, while placing sustainability, traceability and protection of the Antarctic ecosystem at the heart of its operations.
- SalmoFer by Lerøy Seafood featured SalmoFer, the world’s first marine iron ingredient, developed by Lerøy Seafood Group, Norway’s leading seafood producer, combining scientific innovation with generations of expertise from the Norwegian seas. Derived from marine heme iron, SalmoFer offers high absorption and bioavailability in a gentle, consumer-friendly format, with a focus on purity, quality and sustainable production in Norway.
- Seagarden, in collaboration with its local distributor, showcased its premium marine ingredients, produced in line with Norwegian standards of food safety, environmental responsibility, and ethical business practices.
Over the past two years, the Exclusive Welcome Reception, supported by the Royal Norwegian Embassy and organised by the Thai-Norwegian Chamber of Commerce, has continued to grow, bringing together Norwegian exhibitors and Thai importers, distributors and industry stakeholders. In 2026, the event welcomed approximately 90 participants, creating an expanded platform for businesses to explore commercial opportunities and partnerships in distribution, ingredient sourcing, product development and investment.
Jostein Aksnes highlighted : “Vitafoods Asia demonstrated growing interest among Thai businesses in Norwegian science-based and sustainable food supplement innovation, with opportunities extending beyond distribution to product development, sourcing and investment. TNCC will continue connecting businesses and supporting follow-up discussions to help turn these opportunities into meaningful, long-term partnerships.”
Thai companies interested in partnership opportunities are invited to visit www.norcham.com.
