OR Opens First Café Amazon in Bangladesh, Partners with Bashundhara Group to Bring Thai Coffee Brand to a High-Potential South Asian Market

วันจันทร์ที่ 17 สิงหาคม 2569 15:52

OR Opens First Café Amazon in Bangladesh, Partners with Bashundhara Group to Bring Thai Coffee Brand to a High-Potential South Asian Market

Mr. Kraipit Premmani, Executive Vice President of Lifestyle Business at PTT Oil and Retail Business Public Company Limited (OR), together with OR executives and executives from Bashundhara Group, officially opened the first Café Amazon outlet in the People’s Republic of Bangladesh in Dhaka. The opening ceremony was honored by the presence of H.E. Mrs. Thitiporn Chirasawadi, Ambassador of the Kingdom of Thailand to Bangladesh. This marks another significant milestone for OR in expanding Café Amazon into international markets and creating new growth opportunities in one of South Asia’s large consumer markets.

The Café Amazon outlet in Bangladesh has been designed to embody the brand’s identity under the “Lifestyle Oasis” concept, which is a welcoming space where customers can recharge and unwind from the fast pace of everyday life. The design blends Café Amazon’s signature green with natural materials such as wood and brick, complemented by white, cream, gray, and brown tones to create a warm, airy, and contemporary atmosphere.

On the product front, Café Amazon has developed its menu to cater to the preferences and tastes of Bangladeshi consumers while showcasing Thai identity through special offerings such as Brown Sugar Peanut Frappe, which combines the rich and nutty flavor of peanuts with brown sugar, and Mango Sticky Rice Frappe, inspired by mango sticky rice, one of Thailand’s internationally renowned desserts. The use of mango, a popular fruit among Bangladeshi consumers, the offering reflects the cultural connections and consumer preferences between the two countries through the coffee-drinking experience. Furthermore, Café Amazon offers The Performance Series, a range of beverages developed for health-conscious consumers and fitness enthusiasts. The series includes Choco Banana Build, Oat Matcha Boost, and Hazelnut Coffee Burst, available exclusively at outlets located in fitness facilities to cater to the lifestyles and needs of target customer groups in each location.

This entry into the Bangladeshi market is the result of a collaboration between OR and Bashundhara Group, one of the country’s leading business groups. The partnership combines OR’s strengths in the Café Amazon brand and its expertise in coffee shop operations with Bashundhara Group’s understanding of the local consumer market and strong business network. Together, the two companies aim to develop and expand Café Amazon in line with consumer needs, drive sustainable long-term growth in Bangladesh, one of South Asia’s high-potential markets, and create new opportunities for Café Amazon’s international expansion.

In 2026, OR plans to open a total of eight Café Amazon outlets in Bangladesh, including Bashundhara Head Office, Bashundhara City Shopping Complex, Gold’s Gym, Golf Driving Range, Sports City, Trampoline Park, and JCX. The expansion targets high-potential locations and caters to diverse lifestyles, broadening customer reach and laying a strong foundation for Café Amazon’s growth in Bangladesh.