DIESEL unveils the 2026 denim collection, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the DIESEL family, a multi-generational denim family diverse across age, gender and ethnicity.
A new image of denim aristocracy is envisioned, transforming the house matriarch, patriarch, children into elegant, unconventional figures. Care was taken to include the family’s beloved dogs, a bull terrier and a pug. Modern photography references the long tradition of painted portraiture, exemplified by the backdrop of grand salons and classical furnishings. Regal gestures and conservative makeup and hairstyles contrast with dazzling new denim outfits.
DIESEL denim in classic shades of blue, members of the house wear full denim looks drawn from Made in Italy, a new capsule that fuses DIESEL’s heritage denim with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship. Summer Low Waist and Biker Belt detail redefine the waist, capturing Key denim styles that evoke the pomp and power of the house include extra-wide leg and barrel fits, including the D-Macro and the newly launched D-Khelz. Cropped denim jackets complement the new proportions.
For accessories, the DIESEL family has the new handbags of the season: The D-Line is a denim interpretation of the classic hobo accented with an Oval D buckle, and the 1DR is rendered in crystal-embellished denim befitting a queen. The new D-One bag, crafted in slouchy but sturdy leather with multiple-buckled belt straps, makes its debut.
Experience and be a part of the 2026 denim collection. Now available at all DIESEL stores across Thailand and www.thestudiofour.com
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