Launches ‘Healing Debt, Healing Hearts’ Guide Using Gen AI to Power Debt-Free Plans
Abacus Digital Co., Ltd., the developer of the digital lending application “MoneyThunder,” continues to reinforce its role as a socially responsible fintech. Recent insights reveal that over 60% of users are looking for more than just a loan—they are searching for a “clear path to the end of their debt.” In response, the company is leveraging technology to transform financial anxiety into actionable plans through the second season of its “Win, Reduce, Clear Debt” campaign and the launch of the “Healing Debt, Healing Hearts” handbook, aimed at shifting debt management from a point of pressure to a journey of hope and systematic action.
Through close engagement with users nationwide, MoneyThunder discovered that “debt” is not merely a financial figure; it directly impacts quality of life, mental health, and future opportunities. The data shows that 60% of users prioritize a visible roadmap to becoming debt-free. The results showing diverse motivations for debt clearance: 40.9% want to break the cycle of debt, 27.3% see it as a fresh start for future planning, 20.2% focus on mental health and quality of life, and 11.6% view it as a way to better care for their loved ones.
Consequently, Abacus Digital has designed solutions that begin with listening and understanding individual needs. To encourage financial discipline, the “Win, Reduce, Clear Debt” campaign rewards timely repayments with the chance to reduce total debt. The initiative has already attracted over 150,000 participants across two phases (September – October 2025 and December 2025), offering debt-reduction vouchers worth over 1.6 million THB.
Mr. Tubkwan Homchampa, Management Director and Interim Chief Executive Officer of Abacus Digital, stated: “Our ultimate goal is not just to be a lending app, but to be the bridge that leads Thais to a better life. We believe solving debt starts with ‘understanding, not judging.’ We are committed to providing both the tools and the encouragement so our customers can regain control of their financial lives and achieve sustainable financial health.”
Ms. Phornnapas Chalermtiarana, Chief Operating Officer of Abacus Digital, added regarding the integration of technology: “Based on the insight that customers need a roadmap, we developed the ‘Healing Debt, Healing Hearts: A Mindful Guide to Financial Freedom with AI Prompts.’ It serves as a bridge between users and technology by providing curated Generative AI Prompts. These prompts are designed to help users communicate effectively with Gen AI to analyze and prioritize repayment plans that are realistic for their specific lifestyles. By combining the right methodology with strong support, we believe everyone can reach their debt-free destination.”
The “Healing Debt, Healing Hearts” concept addresses both the “numbers” and the “emotional state” of the debtor. By blending psychological insights with modern technology, the guide provides ready-to-use AI prompts that help users create short-term and long-term roadmaps, restoring balance to both their finances and their peace of mind.
The handbook is available for download at: https://go.money-thunder.com/healjai-handbook
MoneyThunder remains dedicated to developing financial solutions that are accessible, transparent, and user-centric—especially for those underserved by traditional banking—to reduce the cycle of informal debt and elevate the financial well-being of Thais sustainably.